About F I R

FIR By Matt Sampson - An ultra-intimate, chef-led dining experience

FIR By Matt Sampson - An ultra-intimate, chef-led dining experience

Tucked into the Welsh Marches, FIR settles into our new home of Hay-On-Wye. On the edge of the Brecon Beacons, in a town built on the belief that the best things in life reward the search, you'll find five tables and Chef Matt Sampson.


FIR serves a surprise multi course tasting menu focussing on world class ingredients and technique.

Tucked into the Welsh Marches, FIR settles into our new home of Hay-On-Wye. On the edge of the Brecon Beacons, in a town built on the belief that the best things in life reward the search, you'll find five tables and Chef Matt Sampson.


FIR serves a surprise multi course tasting menu focussing on world class ingredients and technique.

Our Story

Matt Sampson was seventeen when he first put on a chef's jacket at Casamia in Bristol. At L'Enclume — Simon Rogan's three-Michelin-star flagship in the Cumbrian fells — he learned what it means to operate at a standard most chefs only read about. Then came Ynyshir, where Gareth Ward's legendary refusal to compromise on anything gave him something rarer still: permission to be completely himself. What you find at FIR is the result of all of that — the discipline, the global sourcing, the obsessive attention to what ends up on the plate — distilled into five tables, and one chef cooking exactly as he believes it should be done.